AI IS GREAT - UNTIL IT ISN’T AND KNOWING WHEN TO GO HUMAN

Drive by Friday

24 Apr

Drive by Friday

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Drive by Friday –

Let’s be real—AI is everywhere. It's writing emails, handling customer service, generating reports, and much more. But as much as we love the efficiency, there’s a growing need to recognise one thing:

AI can do a lot. But it can’t do everything.

So… how do you know when it’s time to step in and go human?

When AI Works Wonders

Let’s give it credit where it’s due:

· Repetitive tasks? Automated and done in seconds.

· Data analysis? Instant insights, minus the late-night spreadsheet stares.

· Predictive models? Scary accurate (sometimes too accurate).

If it’s structured, repetitive, or data-heavy, AI is probably your best friend.

But Here’s Where It Gets Risky

Emotional Intelligence
AI can mimic empathy. But it can’t feel it. When stakes are high—say, customer complaints, crisis management, or sensitive conversations—people can tell when it’s a bot behind the screen.
Creative Strategy
AI can generate, remix, and iterate. But it doesn’t create from lived experience, gut instinct, or cultural nuance. That’s where your human brain still reigns supreme.
Brand Voice & Identity
Want to sound exactly like every other AI-assisted brand out there? Go fully automated. Want to stand out? Inject personality, imperfections, and human storytelling.
Ethical Judgement
AI doesn’t understand ethics—it follows rules. In grey areas, humans are still the better compass.

A Better Formula: AI + HI (Human Intelligence)

The secret isn’t choosing one over the other. It’s blending both.
Use AI to get to 80%. Then let human insight take it home.

Think of AI as your extremely efficient assistant. You’re still the editor-in-chief.

Something to Try This Week

Audit one part of your business or workflow where you’re using AI.

Ask:
- Is it helping or flattening your message?
- Could a human touch elevate this?
- Where can I bring in more empathy or originality?

Small shifts = big difference.

Wrapping Up

AI is a tool, not a replacement. Let it work for you, not as you.

And if this newsletter made you think (even a little) let me know your thoughts.

Human replies welcome 😊