Industry Choices
Drive by Friday
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Drive by Friday –
WHY THIS INDUSTRY – IS IT AN EASY CHOICE?
Did you choose your industry… or did it choose you?
We know changing jobs impacts people’s lives - not just their careers. It affects confidence, routines, finances, even identity.
But here’s the question I keep coming back to this week…
How do people actually choose an industry in the first place?
Most don’t grow up saying “I want to work in the Novated Leasing, Salary Packaging, or Fleet Management space.”
And yet — here we all are.
So, what really drives that decision? Is it intentional? Or is it exposure, timing… and opportunity landing at the right moment?
When people start looking, motivations are often clear:
Growth and progression
Flexibility and work/life balance
Better leadership or culture
Values and ethics
Finances (salary, benefits etc)
But industry choice?
That’s often far less deliberate unless you are already in the industry and you really want to progress a career in that space.
And then there’s where the search even begins.
LinkedIn, Seek, Indeed and other job-boards are still key.
But the behaviour around them has changed.
People are:
Browsing more than applying
Researching more than reacting
Taking their time to understand what’s out there
And increasingly, they’re using various AI tools to:
Explore industries they don’t fully understand
Translate job ads into something meaningful
Work out if a move is actually worth it
Which means…
People aren’t just looking for jobs anymore.
They’re trying to make smarter decisions about where they belong.
So, here’s the real challenge for our industry:
Are we making it easy for people to choose the industry?
Because while those of you already in the Novated Leasing, Salary Packaging, and Fleet Management space know the value …
The variety of roles
The long-term career paths
The blend of finance, operations, and customer experience
From the outside, it’s not always obvious.
And if people don’t understand it… they don’t choose it.
So how do we change that?
How do we:
Create awareness earlier
Tell better stories about what we do
Position this as a career — not just a job people “fall into”
Attracting fresh talent isn’t just a hiring challenge — it’s an industry-wide opportunity.
New people bring new thinking
New energy
New ways of doing things
And we need that.
I’d love to get your thoughts on this:
👉 What actually motivated your last job move?
👉 Where did you look - and how did you decide?
👉 And be honest… did you choose this industry, or did it choose you?
If we want to keep growing as a sector, these are the conversations worth having.
And if you’re hiring or thinking about how to better position your team and add some new talent, please reach out.
"Did you choose your industry, or did it choose you?"
Simpli-U - Time to thrive in the Novated Leasing, Salary Packaging and Fleet Management sectors.
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Lorraine Singer
Director & Consultant – Simpli-U
Recruitment Solutions for the Novated Leasing, Salary Packaging, Fleet Management & Automotive sectors
Australia-wide | Solutions that are all about ‘U’