A SMALL INDUSTRY MAKING A BIG IMPACT
Drive by Friday
–
Drive by Friday –
As there is no single consolidated source for all industry data, the figures in this article have been sourced from a combination of publicly available information, industry association data, and market observations.
If you work in Novated Leasing, Salary Packaging or Fleet Management, you’ve probably had to explain what you do more times than you can count.
You mention where you work, and you’re often met with a puzzled look and the inevitable question:
“So… what exactly is it that you do?”
Despite supporting hundreds of thousands of Australians every day, our industry remains one of the country’s best-kept secrets.
Unlike industries such as banking, retail, healthcare or mining, Novated Leasing, Salary Packaging and Fleet Management operate largely behind the scenes. Yet the impact across Australian workplaces is significant.
While there is no single source that tracks every provider across the sector, publicly available industry data, association reporting, and market observations paint a fascinating picture.
Did You Know?
The industry is supported by peak bodies including NALSPA (National Automotive Leasing and Salary Packaging Association) and AfMA (Australasian Fleet Management Association)
According to NALSPA, member organisations administer more than 425,000 vehicles and salary packaging arrangements across Australia
NALSPA member organisations support more than 800,000 Australian employees through salary packaging and related benefits
The industry estimates suggest there are only around 40–60 specialist providers operating nationally across Novated Leasing, Salary Packaging and Fleet Management
Despite this scale, many Australians only become aware of Novated Leasing or Salary Packaging when it is offered through their employer
The sector supports a wide range of organisations including private businesses, government departments, healthcare providers, and not-for-profits.
When you consider these numbers together, it highlights something quite remarkable - a relatively small and highly specialised industry delivering impact at a national scale.
Perhaps that’s also why it often feels like such a small world.
Whether you’ve worked in sales, account management, customer service, implementation, operations, fleet management, finance, marketing or leadership, chances are you’ve crossed paths with familiar faces throughout your career.
It’s an industry built on relationships, reputation and long-standing connections.
Looking Ahead
The future for our industry continues to look strong.
The growth of electric vehicles, increasing awareness of employee benefits, evolving workplace expectations and demand for smarter fleet solutions are all creating new opportunities across the sector.
As organisations continue to focus on attracting and retaining talent while managing costs effectively, the role of Novated Leasing, Salary Packaging and Fleet Management is only becoming more important.
We may be a relatively small industry, but our impact reaches hundreds of thousands of Australians every day—and that is something worth recognising.
Final Thought
The more time I spend working in this space, the more I appreciate just how unique it is.
It’s an industry that many people outside of it know very little about, yet it is filled with knowledgeable professionals, long-standing relationships, and genuinely great people.
Through Simpli-U, I’m fortunate to connect with people across every corner of Novated Leasing, Salary Packaging and Fleet Management, and it continues to reinforce why I enjoy being part of this sector.
Here’s to the continued growth of the industry and the people who make it such a great place to work.
Happy Friday 😊
“A small industry making a big impact”
Simpli-U – Connecting people across Novated Leasing, Salary Packaging & Fleet Management
LET'S KEEP THE CONVERSATION GOING
Follow Simpli-U or visit my blog for industry insights, recruitment trends, market observations, and future editions of Drive-by-Friday. There's always something new to discuss.
Blog | Discover insights – Join the conversation — Simpli-U Recruitment Solutions
Lorraine Singer
Director & Consultant – Simpli-U
Recruitment Solutions for the Novated Leasing, Salary Packaging & Automotive sectors
Australia-wide | Solutions all about ‘U’